Indian Institute of Management Udaipur Library

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1.
Groundswell

by Li, Charlene.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Mass. Harvard Business Review 2011Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 303.4833] (1).

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2.
Trout on Strategy : capturing mindshare, conquering markets

by Trout, Jack.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Tata Mcgraw Hill 2004Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.4012] (1).

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3.
Blue Ocean Strategy : how to create uncontested market space and make the competition irrelevant

by Kim, W.Chan.

Edition: Expanded editionMaterial type: book Book Publisher: New Delhi Harvard Business School Press 2005 , 2015Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.4012] (7).

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4.
Tilt : shifting your strategy from products to customers / Niraj Dawar.

by Dawar, Niraj.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Massachusetts : Harvard Business Review Press, [2013]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).

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5.
Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan.

by Ryan, Damian [author.].

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London: Kogan Page, 2017.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872] (1).

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6.
Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth.

by Kingsnorth, Simon [author.].

Edition: 1st Edition.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : Philadelphia, PA : Kogan Page, [2016]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872] (1).

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7.
Marketing strategy : based on first principles and data analytics / Robert W. Palmatier, Shrihari Sridhar.

by Palmatier, Robert W [author.] | Sridhar, Shrihari [author.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Basingstoke : Palgrave Macmillan, 2017Online access: Content Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.87] (1).

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8.
Digital Marketing / Seema Gupta.

by Gupta, Seema [author.].

Edition: 2nd ed. Publisher: New Delhi : McGraw-Hill Education, 2020Online access: Publisher's Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872 GS] (2).

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9.
The art of digital marketing : The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns / Ian Dodson.

by Dodson, Ian [author.].

Edition: 1Material type: book Book; Format: print available online remote; Literary form: not fiction Publisher: Hoboken : Wiley, 2016.Online access: eBook Link Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872] (1).

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10.
Marketing myopia / Theodore Levitt.

by Levitt, Theodore 1925-2006..

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Mass. : Harvard Business Press, c2008Online access: Publisher description Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872 LT] (1).

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